MySpace an “e-Wasteland”
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A post by "Blake the Megalomaniac" To see more posts click here |
So, imagine my surprise after reading this (from Wired.com):
“We always thought MySpace was the ghetto of social networking. Turns
out, we were wrong. It’s full of rich people, according to comScore.In touting an ad deal scored with Cartier –the luxury jeweler
launched an ad campaign on the social network — MySpace held up some
pretty interesting comScore stats. They claim approximately 16 million
unique visitors of MySpace have a household income of $100,000-plus,
compared to 11.6 million on Facebook.”
Now, I would never doubt the findings of such a reputable research firm like comScore however, I will dispute the authors assumption that MySpace ISN’T a social ghetto simply because it has more users whose household incomes average over $100,000. I think if you thought about it you’d agree that MySpace has a larger, less exclusive clientèle. By exclusive, I don’t mean less A-listers, on the contrar, it’s MySpace’s ability to grant access to everyone from the 15-year-old kid to the now retired billionaire Bill Gates that gives it the edge in user income. Facebook, on the other hand, housing only the e-personas of college and high-school kids with a sprinkle of older 20-somethings minced in, has a much lower income ceiling.
With that said, MySpace is an e-Wasteland. Period. It’s the internet equivalent to riding down to southeast Washington D.C. and walking around ward 5. Viruses, hackers, sex solicitations, and the like; I don’t have these problems with Facebook. If MySpace is southeast then Facebook is northwest. Need I say more?
^MySpace^
udothedishes….
Further proof from Time.com that Myspace is an E-Wasteland: On a per capita basis, MySpace has 4% more women visiting its site than Facebook. Facebook users tend to be more affluent, with its users skewing towards households earning over $60,000 per year, while MySpace users skew toward lower income levels, with 12% more of its users earning under $60,000 per year. Using the psychographic system Mosaic to track U.S. Internet users, it’s clear that there’s a class distinction between users of the two social networks. Facebook’s most predominant group of visitors in Mosaic is “affluent suburbia,” a group that Mosaic describes as “the wealthiest households in the U.S., living in exclusive suburban neighborhoods enjoying the best that life has to offer.” The predominant group for MySpace, on the other hand, is “struggling societies,” or households that are primarily single parent, single income, raising families on lower incomes and tight budgets.
http://www.time.com/time/business/article/0,8599,1675244,00.html?iid=sphere-inline-sidebar